Thought Leader Interview: Peter Blair – Vice President Marketing – Applause

Cloud Moves TV travelled to London’s Excel to visit Apps World – the largest gathering of developers and mobile marketing professionals in Europe. Over 8,000 attendees from 80 different countries met here – with a 63% senior level attendance. A staggering 43% of the visitors here are developers and start-ups, 26% brands and 11% are VC’s and investors. Over 200 speakers, 250 exhibitors and 100 content sessions have taken place here, housed within four conference themes, including Mobile Marketing, Developers, Start-Ups and BotWorld.

The makers of the most innovative apps and revolutionary technologies met with CMTV for exclusive Thought Leader interviews, including Peter Blair, the VP of Marketing at Applause- a digital testing leader.  Peter has over 20 years’ experience in Market Leadership roles and is an expert in marketing communications and software development.

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