In the first chapter of the Triangle of Power series, CMTV explores the future of video and news consumption. Traditional TV viewing cannot compete with online consumption: now consumers can watch on multiple devices, in numerous locations, whenever they are ready to hit play, without adverts and without having to wait a week for the next episode, with limitless choices. Supply and demand is met with effortless ease in cyberspace. Websites are becoming online tv channels and social media sites becoming news outlets. If companies don’t innovate – disruptors prevail.