In the third chapter of the Triangle of Power series, CMTV examines the price of hesitation. This is the year where every company – will become a media company. Marketers who use video grow revenue 49% faster than those who don’t and video ads account for 35% of all total online spending. Audiences spend 88% more time on a site if it features dynamic content and 76% of marketers believe video converts customers better than any other medium. Those unwilling to adapt – can speak to Blackberry, Nokia and Kodak about the price of hesitation.