The Triangle of Power Series: Chapter Six: Making it Happen
In the finale chapter of the Triangle of Power series, CMTV unveil how companies can join the video revolution. When shared on social media, video generates 1200% more shares than images and text combined. Video receives 150% more attention on Twitter and increases product purchases by 144% Video will become the lifeblood of a company – and Cloud Moves TV can provide four key unbeatable components: The CMTV Newsdesk are a highly motivated and energised team with a passion for video; driven to deliver excellence for brands. We’re ready to play when you are.
We are told there are no quick fixes in life, but in this case – there is. Cloud Moves TV is designed to hold your companies’ hand and step into the light, (or more aptly, the glow of video content). Deciding to transition from creating pages of text with the obligatory accessory image to furnishing your site with lucrative video content is an easy decision to make. How companies choose to go about this – should be an even easier decision.
If you want your company to be the best then you need to work with the best. Video content is going to grow very popular in a diminutive amount of time and competition will turn fierce. To stand out, brands will need an elite team full of premium talent, able to execute incredible content on a rolling basis. Cloud Moves TV is home to the best in the business, ready to produce engaging videos to dazzle customers and inspire investors.
The CMTV News Desk executes content to an incredible degree of professionalism. Bite-size presenter-led segments are jam packed with information; each tailored to a clients’ own personal news agenda and specification.
Monthly written newsletters are old hat. CMTV are bringing a dynamic, forward-thinking modern, engaging and captivating product companies can use for a wealth of concepts. Advertising job vacancies, promoting recent successes, highlighting new products and services, reviewing social media trends… the possible combination of news show episodes are limitless.
Video overshadowing static text is an eventuality, not a possibility. There are many moving parts brands need to juggle if they decide to execute regular video programming independently. Teaming up with a ready-made video production team such as Cloud Moves TV, can take the headache out of working out the mechanisms of a DIY job. All it takes is one consultation phone call and within a week, your brand could be showering customised vibrant video content all over social media platforms on a daily basis.
Cloud Moves TV offer four unbeatable key components to partnering brands; ease, quality, continuity and turnaround. This company is the fast-track ticket to making sure brands are front and centre of the video revolution. Investing in video content is a vitally necessary step if companies want to stay relevant.
A Gartner report has revealed for the third consecutive year, marketing budgets for technology firms are increasing annually. For the very first time in 2017, the Chief Marketing Officer budget could exceed the Chief Information Officers. Video adverts are projected to make up 35% of total online spending this year, a sure sign that this is the medium to champion. However, churning out low-cost, low-quality video just for the sake of it, will bruise brand reputations and damage customer engagement.
Fresh statistics to support the power of video are springing up at an alarming rate, almost on a daily basis. A grand total of 74% of social media marketers will use visual assets and 34% of B2C marketers have stated pre-produced video will be critical to 2017 success.
Customer is king across any industry; and four times as many customers would prefer to watch a video about a product than read about it. Studies have shown people will retain 65% of video information three days later, whereas only 10% of written information will stick with a consumer. Emotionally engaged customers are three times more likely to recommend the brand and re-purchase.
Even the word ‘video’ standing alone is a powerful tool to use in a marketers golden tool box of tactics. If the word ‘video’ is used in an email subject line, it boosts open rates by 19%; (this is in addition to the 300% click through rate video carries). 74% of millennials find video helpful when comparison-shopping while 90% will pick video over reading a newsletter. Video distributed across social media platforms generates 1200% more shares than text and images combined.
Twitter is a soup of competing brands struggling to stand out; but utilising video automatically strengthens brands’ chances of getting noticed. Tweets with dynamic content receive 150% more retweets and double the social media attention. Snapchat users watch 10 billion videos on a daily basis and Facebookers are not far behind on 8 billion. The equivalent of 110 years of live video is watched on Periscope every day and Instagram has now bumped up to 500 million users since integrating video. Half of YouTube subscribers aged between 18 and 34 would drop whatever they were doing to watch a new video from their favourite channel. That is power. That could be you.
The evidence to support the notion video content is the future of communication is screaming at us. Customer engagement spikes, ROI blooms, exposure reaches fever pitch and brand recognition becomes ingrained in audiences. According to 70% of marketers, video produces more conversion than any other method. eCommerce sellers have discovered using product videos can increase product purchases online by 144%. Video emboldens the bottom line; businesses using video grow company revenue 49% faster year on year than organisations without. Worldwide, 51.9% of marketing professionals named video as the type of content with the best ROI. Ka-ching!
With everything you have digested about video production, you should now be revved up to begin your video journey. Cloud Moves TV are a highly motivated and energised team with a passion for video; driven to deliver excellence for brands. The transition can ensure you are one of the leading big players in video production before the end of the week. Precious brands deserve stellar dynamic content to reinforce products and resonate with the masses.
Video is no longer becoming a luxury product; a special treat for the marketers to play around with once or twice a year. Video is about to become the life–blood of business sustainability, formulating the bare bones of quarterly marketing strategies. The new marketing paradigm has already been established – it is a matter of time before it catches on like wildfire.
The next technological revolution is imminent. Social Media platforms will become the news sites. Websites will become Online TV Channels.
Video is the Future. Cloud Moves TV is the answer.
We are ready to play, when you are.