The number of shares video generates on social media compared with images and text combined
The amount of time longer consumers spend on sites if it includes video
Product videos increase online product purchases by 144%
Video is the number one way to connect with buyers, followers, and employees. Interactive video increases engagement even further and in some cases can triple conversions.
To help you understand the functions and capabilities of interactive video you just need to remember these three things: branching, overlays and analytics.
Branching: Viewers are offered decisions and make choices tailoring their experience to their areas of most interest.
Overlays: Pop up screens that appear when clicked, providing background on a character or actor, information on the car they’re driving, clothes and accessories they are wearing, where to buy them and even click to purchase.
Analytics: Map viewer behaviour and discover viewer interactions, what scenes they watch, how long they watch each scene for and how many times they interact with a particular scene.
The extent that interactive video takes the viewer journey will change story telling forever.
The potential for pushing the boundaries of interactive video will be the key differentiator within digital marketing content over the next few year until it becomes the new norm.
Cloud Moves TV pioneered video subscription services globally. This is our most popular service and is available to companies of all sizes from Enterprise, Mid-Market, SMB and Start-ups.
Cloud Moves TV also pioneered video bundles and they provide a low commitment, easy entry into the world of video first constant content marketing.
Cloud Moves TV has created a self-serve solution for Small and Medium Size Businesses (SMB’s). This allows SMB’s access to high quality content without breaking the bank.